The process of removing duplicate client/prospect/ do not mail records is a key operation at AllProPrinting. All databases contain duplicate records, for a number of reasons - spelling and transposition errors, misheard names and addresses, different people entering data often from multiple locations, merging external data, etc. De duping may involve combining records for different individuals living at the same address. For example, records for John Smith, Jane Smith and Junior Smith containing the same address become a single record for “The Smith Household”. A merge/purge considers last name and address, including variations in the name and address. Records with unique last names and the same address are not considered a match.

Only records that contain duplicate names AND addresses will be removed. The de dupe process only looks for EXACT matches. If for some reason there is a variation in the name or the address of two or more records, the duplicate WILL NOT be removed. For example:

The address does not match completely therefore this record will not be removed from the list.