- Free or low-fee seminars are a very popular way for financial marketers to showcase their products or services.
Seminars may be half-day or full-day; held locally, regionally or nationally; be targeted to specific demographic profiles and include live product demonstrations or expert authority guest speakers. Regardless of the format, however, it seems that the key to success for most companies is to present information with high perceived value rather than turn the seminar into a sales pitch.
- Seminars can be a great way to build awareness of your product or service, as well as build trust between you and potential senior customers. But first you have to get people to show up. Through a direct-mail campaign, seniors and their friends are invited to attend a free dinner at a local restaurant. Once there, a financial adviser gives a short talk about a financial-services topic of interest to older adults. Afterward, the seniors enjoy a complementary dinner with their friends, while the adviser has a chance to meet and talk with potential clients and set up later sales appointments.
- Seminar topics might include retirement planning, investments/money management, state planning, tax savings, college funding, seminars for women, wills, trusts and other legal issues and reverse mortgages. Regardless of your presentation topic, we specialize in generating the maximum attendance to your seminar event.
- AllPRO Printing has extensive experience helping clients effectively package and promote their sales seminars, user conferences, and educational programs on a local and national scale. We can help you plan, develop, and implement a complete seminar program.
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ON YOUR NEXT SEMINAR MAILING
The 10% savings certificate is for financial advisors who are serious about making more sales. If you are doing Seminars now, or have thought about starting them, you DO NOT want to miss the opportunity.
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